There are 7 billion people on the planet at present. 5 billion own mobile phones. There are 5x as many mobile phones in the world as PCs.
95% of people keep their smartphones within arms reach. 95% of SMS get read within 3 minutes of delivery.
71% of marketers believe mobile marketing is core to their business. 68% of companies have integrated mobile marketing into their overall marketing strategy.
By 2019, mobile advertising will represent 72% of all digital ad spending.
64% of consumers think that businesses should communicate with customers more often using SMS.
According to a 2013 report by Mobile Marketer, 42.3% of consumers prefer SMS deals versus bar-code scans or push message coupons.
18% of smartphone users have made a purchase because of a SMS Ad they received on their phone. And half of those who purchased made the purchase from the smartphone itself.
Mobile ads perform 4-5x better than online ads for key metrics such as brand favorability, awareness and purchase intent.
9 out of 10 mobile searches lead to action. More than 50% lead to sales.
4 out of 5 consumers use smartphones to shop. 80% of smartphone users say they used the mobile web to make a purchase instead of using an app.
Three in 10 internet users will be using ad blockers by the end of 2018. SMS Ads are immune to ad blocker technology.
In 2013, mobile phones have overtaken PCs as the most common web access devices worldwide.