SMS Marketing vs Direct Marketing
| SMS Marketing | Direct Marketing | |
|---|---|---|
| CPC (Cost Per Click) | Lowest | - |
| CPA (Cost Per Action) | Lowest | - |
| CTR (Click-Through Rate) | Highest | - |
| ROI (Return On Investment) | Highest | Medium |
| ROI Timeframe | Shortest | Short |
| Ad Blockers | No | - |
| Volatility | No | Yes |
| Technology Used | TTE | - |
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