SMS Marketing vs Direct Marketing

	SMS Marketing	Direct Marketing
CPC (Cost Per Click)	Lowest	-
CPA (Cost Per Action)	Lowest	-
CTR (Click-Through Rate)	Highest	-
ROI (Return On Investment)	Highest	Medium
ROI Timeframe	Shortest	Short
Ad Blockers	No	-
pages/comparison.table.volatility	No	Yes
Technology Used	TTE	-

Database Marketing B2C Marketing Drip Marketing Guerrilla Marketing Inbound Marketing Mass Marketing Outbound Marketing Relationship Marketing Telemarketing Viral Marketing

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